Home > Palitoy > Action Force

Series Figures

Action Force was an offshoot of the 12-inch Action Man, Britain's name for GI Joe.
A toy company named Palitoy had licensed the molds for GI Joe in the 1960's and released them as Action Man, GI Joe being seen as "too American." Action Man was a successful toy until the 1980's, when the juggernaut known as Star Wars ruled the toy aisles. In the UK, Palitoy was the official licensee releasing Star Wars figures (that were released by Kenner in the US), but sales of Action Man were declining as Star Wars became more popular.
To capitalize on the smaller size of the Star Wars figures, Palitoy rebranded Action Man as Action Force, and changed to the scale to 3 3/4" in 1982. the figures were similar in construction and articulation to Star Wars figures. Eventually, the molds from Hasbro of the original GI Joe team were used, but given an international twist. In 1985, Palitoy ceased operations, and Hasbro took over the Action Force branding. Eventually, the brand was switched to GI Joe completely.
Most of the releases after the original Action Force items were repackaged US characters, but every once in a while, something unique would be released, such as the continuation of Tiger Force or a Cobra version of Payload.
In the end, Action Force went away and Action Man returned as a 12 inch adventure hero in the UK during the 90's (and briefly, the US).
Strangely enough, it would be Hasbro US that would finally release a 3 3/4" figure called Action Man, as part of the Night Force six pack during Valor VS Venom.
Action Force would be reborn in the 12-inch line when Action Man gained some friends - Flynt (an extreme sports superstar) and Red Wolf (an Indian tracker). Oh, and Congo, a gorilla who Action man saved during an adventure.

Figures

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Aqua Trooper
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Baron Iron Blood
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Ripcord
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SAS
 
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SAS Pilot
 

Vehicles & Playsets

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Battle Tank w/ Steeler
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Cobra C.L.A.W.
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Laser Exterminator
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Flying Submarine (Sharc)
 
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Skystriker w/ Ace
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Whirlwind
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Wolverine w/ Hunter
 

Posters & Store Displays

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Shop Poster w/ Baroness
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Cobra Double Diorama Poster
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Promo Battle Poster
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Action Force Store Display Cardboard